Maxprog @ Blogger

I spend lot of time doing support, mostly helping people to overcome problems using Maxprog software. This task is interesting as it allows us to gauge the usability of our software. In software engineering, usability is 'the degree to which a software can be used by specified consumers to achieve quantified objectives with effectiveness, efficiency, and satisfaction'. Usability goals must address those three components but what about 'Ease of use'? Ease of use is the most talked about and least-understood aspect of software design. Ease of use means how natural it is to use a software, how natural it is to perform tasks and how easy it is to learn. Our goal is to eliminate the need of reporting issues, we know that the more we work on usability the less support we will have later. Doing support lets you find out about usability issues and how the software can be enhanced. Interface design has a lot to do with usability. A software interface has to be as simple as possi...

MaxBulk Mailer offers a very simple way to transfer settings between computers. With settings I mean everything, Preferences, E-mail Accounts, Recipient Lists, Templates, Favorites, Pictures and the Delivery History. You can actually choose what to export, create a transfer file, move that file to the other computer or to your Dropbox folder and then import it into the other MaxBulk Mailer copy. More info: https://www.maxprog.com/site/blog/post.php?id=301

I want to show you a cool trick today that will help you make your email messages more friendly. Actually the idea is simple, every single recipient on your list should believe your message is a message addressed personally to him, not a bulk message, a common problem I see with people using MaxBulk Mailer where their emails look like they come from some kind of automated system. You have to change your mind, think you are talking to one person only. Your message has to look like it is coming from a real person (you), not a robot and is addressed to one only recipient. How? Using the recipient data you have in your list, its name, company, gender or whatever you have. Yes, all you need to do is simply to modify your message depending on the recipient, that's all. There are several ways: https://www.maxprog.com/site/blog/post.php?id=325

You already know that MaxBulk Mailer allows you to send messages with custom text by using tags. Tags allow you to personalize your message with the recipient data, its first name, last name, company, etc... What you probably don't know is that you can extend and use this same feature to send customized pictures as well. Let me explain you how: https://www.maxprog.com/site/blog/post.php?id=620

eMail Verifier is a tool for checking e-mail addresses. eMail Verifier performs a serie of checks to validate every e-mail address including, a syntax check, an e-mail address domain check and finally an e-mail address validity check with the server. All those checks take time to perform and sometimes a user may wonder how much time he will have to spend on this, especially when testing big lists. See more at: https://www.maxprog.com/site/blog/post.php?id=470

MaxBulk Mailer already allows you to unsubscribe people from a list but what happens if a recipient is subscribed to more than one list and he explicitly asked not to receive anything else from you? Read more about MaxBulk Mailer Global Blacklist feature here: https://www.maxprog.com/site/blog/post.php?id=47

Welcome to the world of emailing. When launching MaxBulk Mailer you have seen that all you get is a blank document created automatically for you by the application, the place where your message is supposed to be composed. I guess that at this very early stage you may feel a bit lost or overcome, especially when it comes to filling up that blank document and creating an e-mail marketing message for the very fist time. In this short tutorial I will try to explain, in layman terms, how to pass this stage successfully and how to send beautiful e-mails, like the one below, with MaxBulk Mailer. With MaxBulk Mailer, you can actually send the same kind of messages you already receive from your favorite online shops and services. You can indeed deliver beautiful flyers or send really ugly stuff, you are the designer, you are in charge, MaxBulk Mailer doesn't care, it will sent it anyway!  See more at: https://www.maxprog.com/site/blog/post.php?id=476

One great feature of iCash is the ability to create budgets. A budget is basically a kind of projection of how much money you will spend or earn during a period of time in the future. I believe it is highly probable you already have created budgets in some way or another. Indeed, anytime you figure out how much money you will have left at the end of the month after paying your bills, you are creating a budget. You use budgets to estimate future income and expenses, and create "what if?" scenarios. As time goes by, you may create reports to compare actual incomes and expenses with your budget and find deviations. Typically a budget is created for a specified period of time. At the end of that period you can then compare your actual expenses and earnings with your predicted budget numbers. This can give you a good measure of the health of your economy. iCash budgeting is quite straightforward since you can simply take advantage of the data you have already provided as a s...

Adding transactions to iCash is certainly something you will do very often. It is a borring and repetitive task but, are you sure you are using the software to its full potential? iCash lets you add transactions in many ways but did you know iCash also assists you in order to get it done faster and better? This article shows you how to optimize data input by using the iCash built-in functions, enjoy! https://www.maxprog.com/site/blog/post.php?id=524&about=iCash&topic=Adding_new_transactions_-_Tips_and_tricks

iCash  offers the possibility to import transactions from bank statement files directly into your personal finance. This is a great time-saving feature since you no longer have to type what you can already download from your online bank account. You just need to connect to your Bank, download the statement or the transactions as a text file and then import that file to iCash. The magic is made thru a special window that includes a rule editor and a live preview. All you have to do is to select the  Bank Account  (the statement is of),  default Income and Expense target accounts  and finally create some rules. The importation system processes the Account Statement file applying the rules you have defined to all the transactions. If a rule validates a transaction, the data provided in that rule will be used. If no rules can be applied to a transaction default target accounts will be used. You can preview the result, how the transactions will be added to your acc...

Maxprog on Manhattan movie - This is an HD promotion movie to celebrate our 20 years as programmers.

iCash is an easy-to-use, full featured and multi-purpose Personal Finance Software for macOS and MS Windows intended to help you control all kinds of money issues. It can serve several small accounting needs for either private users, or clubs, associations, self-employed, small businesses or simply to be used at home, making keeping track of incomes, expenses and Banks transactions a snap. With a few clicks you can begin creating accounts and making transactions in minutes. iCash is available in   German ,  French ,  Spanish ,  Italian ,  Swedish ,  Russian ,  Chinese ,  Japanese ,  Korean ,  Dutch  and  Portuguese . 

MaxBulk Mailer is a bulk email software and email marketing tool. It comes with MLM, the MaxBulk Mailer Mailing List manager. MLM is a double opt-in list subscription manager and a message opening/click-through tracking PHP script you can install on your web site and start using in minutes. MLM supports a full set of commands you can use either directly in your web browser or with MaxBulk Mailer. In addition a web interface allows you to log into MLM from your Desktop Computer, your iPad and your iPhone. More info: http://www.maxprog.com/site/scripts/list_manager/index.php MaxBulk Mailer Statistics using MLM

New eMail Extractor v3.6.8 has been released today. eMail extractor is a very powerful and reliable tool to extract e-mail addresses from all kind of text sources like your local files, plain text drops and the clipboard. eMail Extractor can extract e-mail addresses from plain text (.txt) files, Adobe PDF (.pdf) files, MS Word (.doc and .docx) documents, MS Excel (.xls and .xlsx) sheets, HTML (.html, .htm, .php, ...) and RTF files. eMail extractor is very fast, easy to use and multithread. It retrieves absolutely all valid e-mail addresses and generates an output file with only good and well formatted e-mail addresses without duplicates. More information here:  http://extractor.maxprog.com

New MaxBulk Mailer v8.5.5 has been released today. This is a free update for all v8 users with an update plan. MaxBulk Mailer is a bulk mailer software and an e-mailmerge tool for Macintosh and Windows that allows anyone to send out customized offers, press releases, price lists or any kind of text or HTML message to a list of subscribers, friends or customers. More information here: http://maxbulkmailer.maxprog.com 

With MaxBulk Mailer , you can actually send the same kind of messages you already receive from your favorite online shops and services. You can indeed deliver beautiful flyers or send really ugly stuff, you are the designer, you are in charge, MaxBulk Mailer doesn't care, it will sent it anyway! MaxBulk Mailer is primarilly a bulk e-mailer, its goal is to deliver your message to your subscribers as fast and efficiently as possible. Here 'efficiently' means that MaxBulk Mailer will do everything to place your message on every recipient inbox folder, with all tags (if any) properly processed, all headers properly set and all tracking code properly inserted (if click-through tracking is activated). It will also try to handle errors, recover from connection issues and finish the delivery in a timely maner avoiding overloading the mail server. I am the developer of  MaxBulk Mailer and I wrote a small article on this topic, it is available here .  MaxBulk Mailer is a we...

Habrá leído en numerosas ocasiones que resulta más barato convencer a un cliente ya existente de que compre sus productos que captar nuevos clientes. Estudios recientes demuestran que es hasta seis veces más costoso atraer a nuevos clientes que conservar los que ya tiene. También sabrá que la forma más barata de mantener su clientela es a través del marketing por e-mail. Si el marketing por e-mail está teniendo tanto éxito es por su alta efectividad, rapidez y bajo coste. Si se dispone a introducir y vender un nuevo producto o servicio, lo mejor que puede hacer es contactar por e-mail con los clientes que puedan estar interesados. Si puede dar a conocer su producto o servicio directamente a los clientes interesados en los mismos, su negocio tendrá más posibilidades de éxito. No se pierda este documento: Como publicar un boletín electrónico o Cómo entregar sus e-mails comerciales

Quante volte hai letto che è meno dispendioso ricevere un ordine da un cliente già acquisito piuttosto che da un nuovo cliente? Le ultime statistiche dimostrano che per acquisire un nuovo cliente si spende sei volte di più che non mantenere un cliente di vecchia data. Avrai anche letto che il modo più economico per vendere ai clienti esistenti è quello di contattarli tramite messaggi di posta elettronica mirati. L'Email Marketing si è affermata a livello mondiale grazie alla sua elevata efficacia, alla sua velocità ed ai suoi costi contenuti. Se vuoi proporre e vendere il tuo prodotto o servizio, il metodo migliore è quello di ricorrere alla posta elettronica per contattare il tuo cliente selezionato. La mail mirata è senza dubbio molto efficace. Se riesci a presentare il tuo prodotto o servizio tramite messaggi diretti ai clienti interessati, avrai dato al tuo business un'opportunità di successo in più. Come creare la tua newsletter

Vous avez lu à de nombreuses reprises qu'il est moins cher de convaincre un client existant d'effectuer un achat, que de persuader un nouveau client d'acquérir un article. Les chiffres les plus récents suggèrent qu'il est certainement aussi coûteux d'acquérir un nouveau client que de maintenir un client déjà existant. Vous avez découvert également que la manière la moins coûteuse de promouvoir un produit auprès d'une clientèle déjà existante est d'envoyer des e-mails ciblés. Grâce à son efficacité, sa vitesse et son coût peu élevé, le marketing par e-mails s'est propagé dans le monde entier. Si vous souhaitez introduire et commercialiser votre produit ou service, la meilleure façon de le faire est d'utiliser le courrier électronique pour contacter votre clientèle ciblée. L'e-mail ciblé est sans aucun doute très efficace. Vos chances de réussite seront fortement accrues, si vous avez la possibilité de promouvoir votre produit ou service, par le ...

Sie haben sicher schon oft gelesen, dass es weniger kostet, einen existierenden Kunden zu einem Einkauf anzuregen, als einen neuen Kunden für einen Einkauf zu gewinnen. Die neuesten Zahlen besagen, dass es sechsmal so kostspielig ist, einen neuen Kunden zu gewinnen als einen Kunden zu halten. Sicher haben Sie auch gelesen, dass die kostengünstigste Art, vorhandene Kunden zu umwerben, eine zielgerichtete E-Mail ist. E-Mail-Marketing verbreitet sich aufgrund hoher Wirksamkeit, Geschwindigkeit und niedriger Kosten in der gesamten Welt. Wenn Sie Ihr Produkt oder Ihren Service vorstellen und verkaufen möchten, nutzen Sie am besten E-Mails, um mit Ihren anvisierten Kunden in Verbindung zu treten. Eine zielgerichtete E-Mail ist zweifellos sehr wirkungsvoll. Wenn Sie Ihr Produkt oder Ihren Service mittels E-Mail direkt den Kunden vorstellen können, die daran interessiert sind, bietet das Ihrem Geschäft eine größere Erfolgschance. Beginnen Sie mit Ihrem Newsletter