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Quante volte hai letto che è meno dispendioso ricevere un ordine da un cliente già acquisito piuttosto che da un nuovo cliente? Le ultime statistiche dimostrano che per acquisire un nuovo cliente si spende sei volte di più che non mantenere un cliente di vecchia data. Avrai anche letto che il modo più economico per vendere ai clienti esistenti è quello di contattarli tramite messaggi di posta elettronica mirati.

L'Email Marketing si è affermata a livello mondiale grazie alla sua elevata efficacia, alla sua velocità ed ai suoi costi contenuti. Se vuoi proporre e vendere il tuo prodotto o servizio, il metodo migliore è quello di ricorrere alla posta elettronica per contattare il tuo cliente selezionato. La mail mirata è senza dubbio molto efficace. Se riesci a presentare il tuo prodotto o servizio tramite messaggi diretti ai clienti interessati, avrai dato al tuo business un'opportunità di successo in più.

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