Como publicar un boletín electrónico

Habrá leído en numerosas ocasiones que resulta más barato convencer a un cliente ya existente de que compre sus productos que captar nuevos clientes. Estudios recientes demuestran que es hasta seis veces más costoso atraer a nuevos clientes que conservar los que ya tiene. También sabrá que la forma más barata de mantener su clientela es a través del marketing por e-mail.

Si el marketing por e-mail está teniendo tanto éxito es por su alta efectividad, rapidez y bajo coste. Si se dispone a introducir y vender un nuevo producto o servicio, lo mejor que puede hacer es contactar por e-mail con los clientes que puedan estar interesados. Si puede dar a conocer su producto o servicio directamente a los clientes interesados en los mismos, su negocio tendrá más posibilidades de éxito.

No se pierda este documento: Como publicar un boletín electrónico o Cómo entregar sus e-mails comerciales

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